Thinking Guidelines

1. Build things people actually want (Human First Design)

Everything begins with people — how they think, feel, and behave. By understanding what people actually want, we build things they genuinely use and enjoy using. Humans aren't as logical as we like to believe; it's often the small nuances — the invisible details — that determine whether something feels right or gets ignored.

Furthermore, understanding psychology, sociology, and culture is extremely important to what truly matters, not just what people say they want. Design isn't about features; it's about empathy — observing real life, reducing friction, and creating experiences that feel natural and effortless.

2. Solve Problems That Truly Matter

We want to focus on problems worth solving — ones that genuinely affect how people live, work, or feel.

Things that are prioritized in there life and matter.

Not every problem is a crisis, but every improvement that makes life simpler, faster, or more enjoyable is valuable. Everything can be improved.

That's the heart of our approach: continuous, meaningful progress.

3. Make things look good; people like good looking things (Beauty and Emotion Matter)

We naturally enjoy beautiful things. Good design doesn't just function — it feels right. What we perceive as "good" is often the comes from our senses — sight, sound, and motion working together.

4. Make things simple, simple is better.

Complexity kills enjoyment. The best design is invisible — intuitive, frictionless, and quietly satisfying. Each interaction should feel smooth, natural, and almost obvious in hindsight. If it's easier, faster, and more enjoyable, we're doing it right.

5. Try new things, and learn from you failures (Continuous Experimentation)

We think, progress is better than perfection. The fastest way to learn is to build, observe, and refine. Launch quickly, gather feedback, and apply what we learned without hesitation.

Curiosity fuels innovation. We explore not only design and technology, but also art, science, and culture — because inspiration lives everywhere.

6. Product, Marketing, and Distribution

A great product is only the beginning.

Steve Jobs said, "You need to be world-class at your marketing too."

We treat product, marketing, and distribution as equally critical to success. Designing a great idea means also designing how it's discovered, shared, and adopted.

Because even the best idea, if it never reaches the people who need it, is just another forgotten thing.

8. Infinite Improvement

Nothing is ever finished. Every product, interface, and idea can be made better — smoother, clearer, and simpler.

There's always a way to improve something and reduce the energy it takes for someone to achieve a goal. Good design removes friction/steps until progress feels effortless.

9. Be cool to work with. ( dont be toxic please )

The best things are made together — through collaboration, understanding, and shared effort. Being part of a good team means contributing, listening, and creating with others. When we share resources and move as one unit, we build not just better products, but a stronger community.

True progress means improving not only what we make, but how we make it — and the people we make it with.

10. Always be at the Edge of Knowledge

We try to stay at the edge of knowledge — curious, disciplined, and open-minded. We learn faster by trying, failing, and applying new insights immediately.

Someone, somewhere, is already living in the future — we are just catching up.