GROUP B

The Design of Everyday Things

Classic book on usability — why good design makes things obvious, intuitive, and easy to use.

Don’t Make Me Think

A guide to simple, intuitive web and interface design — if users have to stop and think, it’s broken.

Dieter Rams: Ten Principles for Good Design

Timeless rules of minimalist design — useful, honest, and enduring instead of trendy or wasteful.

The Right It

How to quickly test and validate product ideas before wasting time and money building the wrong thing.

The Mom Test

How to ask the right questions about your idea so you learn what people really think — not just polite “yeses.”

James Dyson

Known for redesigning everyday tools like vacuums and fans to work better and look simpler.

Raphael Schaad (Notion Calendar)

Builds tools that make organizing work and time easier for people.

Jony Ive

The designer behind many of Apple’s most iconic products, from the iPhone to the MacBook.

Josef Müller-Brockmann

Swiss graphic designer who shaped modern visual design with grids, posters, and clear communication.

Brian Moore (Digital Designer/Creative)

A designer who blends creativity and technology to craft digital experiences, branding, and visuals.

Dieter Rams (Braun)

Famous for “less but better” design, influencing everything from radios to modern tech.

David M. Kelley

Co-founder of IDEO; helped bring design thinking into engineering and business.

Bill Moggridge

Co-founder of IDEO; pioneer of interaction design and human-centered design.

Mike Nuttall

Designer whose firm merged into IDEO; led many consumer and tech product designs.

Larry Tesler

Known for his work on user interface design and the concept of "modeless" interaction.